Native advertising & content marketing: Breathing new life into age-old...
Public relations agencies, publishing houses, advertising firms – these are some of the oldest, most venerable industries around, and many corporations feel pressure to evolve to meet the changing...
View ArticleCan content marketing rescue publishers?
With the decline of traditional advertising and subscriptions, publishers have been looking for new ways to bring in revenue to stay afloat. Brands, on the other hand, have realized that they can no...
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